Sean Moffitt's Technology & New Media Credibility
Currently Lead Digital Business Transformation Consultancy
Audited performance of over 80 Marketing Technology Segments
Fielding Chief Digital Officer Report
Ten Facets of Technology & New Media Mastery
- Digital Vision & Strategy
- Digital Operational Improvement
- Digital Competitive Advantage
- Digital Storytelling
- Digital Customer Engagement
- Digital Customer Experience
- Digital Talent
- Digital Culture
- Digital Customer-Led Innovation
- Emerging Technology
Digital, technology and new media visioning, executive & board enrolment, goal setting, strategic planning, investment focus, portfolio management, establishing targets, priority setting, tactical alignment, KPIs and measurement.
Digital operating model, parent architecture and roadmap, platform choice and integration, vendor sourcing, asset, document and risk management and cybersecurity.
Revenue generation, digital journey mapping, automation/humanization touchpoint, enterprise-wide resource planning, mobility and applications, measurement and analytics.
Marketplace positioning, competitive audit, digital design & functionality, omnichannel deployment and consistency, technology & brand alignment.
Digital marketing, content integration & management, lead acquisition, user collaboration, shopper marketing, digital activation, social media, multimedia and digital mobility.
Targeting, delighting and monetizing customers, ecommerce, digital CRM, data and intelligence tools to support experience, digital touchpoint and interfaces, ethnography and digital user needs.
Executive engagement, talent acquisition, organization-wide digital literacy, training and capabilities.
Digital inspiration, education and catalyzation, upskilling & championing, recognition & rewards, governance and empowerment, employee, partner and supply chain engagement.
Open innovation, customer behaviour tracking, advisory panels, crowdsourcing, predictive foresights & big data, new business models and testable prototypes and pilots.
Tech-inspired innovation, acceleration labs, analog-to-digital conversion, integrating new technologies, digital services and payment systems and futureproofing digital media shifts.
“Lead, follow or get out of the way.”
― Thomas Paine, American Revolutionist