The “face”, tone and context that you present your brand to your potential audience.

The motivating, buzzworthy and consistent concept and narrative that will resonate with your target audience.

The intrinsic, extrinsic and exploit rewards, motivations and outputs that will stoke stakeholder’s participation and ambassadorship for your brand.

The explicit laws, general principles and loose customs and traditions that given your engagement with your community.

The infrastructure, software, features, activities and social extensions where you participate across paid, earned, shared and owned media.

Key measures, data, feedback and insight generated to track brand and engagement progress and marketing performance.

The steps involved to optimize and bring value to engagement efforts inside the organization.

The phases, organization and scaling of healthy, organically growing communities of fans, users and customers around your brand.

The resourcing, training and forums for stakeholder feedback, market intelligence, collaborative innovation and customer service.

The purpose, staffing, dialogue and activities for brand-led, shared and user-led communities.

The  business transformation resulting from brand and marketing activities.