Brand Storytelling – The Science and Art of Storytelling in a Digital Age (Once Upon a Time…)
OBJECTIVES OF PRESENTATION/WEBINAR:
- INSPIRE audiences on the need for storytelling and narratives from the best organizational storytellers
- EDUCATE people on the art and science of good storytelling
- HELP SEED/DEVELOP the audience’s own stories and provide canvases/processes to achieve success
KEY AUDIENCES:
- Executive Teams
- Change Agents/Intrapreneurs/Not-for-Profits
- Marketing/Communications/Agencies
- Digital Teams/Startups
- Corporate/Civic/Social Innovation Groups
OUR CREDIBILITY:
- Have built stories for some of the world’s top brands as clients and agency leaders=
- Deeply understand content-driven, social and attention & trust-starved digital environments
- Interviewed 100+ of the leading customer engagement brands to learn best practices
- Built an Existing library of Storybuilding Canvas/Workshop Tools
PRESENTATION/WORKSHOP OVERVIEW: