


Customer Experience & IT Innovation with Roche Pharmaceuticals

What Customers Want – The Ever-Changing Basket of Customer Expectations

Skol – Customer Experience
- Customer and Digital Experience Touchpoint Analyis
- Customer Self service/Empowerment
- Customer Loyalty/Advocacy/Lifetime Value
- mCommerce and eCommerce
- Cross-channel Planning
- Gamification
- Advocacy Panels/Testing
